The term "sales funnel" is probably already familiar to you and you've probably seen this type of chart or chart several times already.
But when it comes to applying all these concepts to your business when you are preparing a new activity, you can very well discover that everything that seemed clear to you suddenly becomes more confused.
In its most basic form, a sales funnel is simply the path your buyers take as they approach you or approach your products, from the most expensive to least expensive (usually). You're always looking for your ideal target client, so even if you're trying to pinpoint your content as accurately as possible to generate leads, you know you'll need to refine it even more, through various tests and trial and error. Studying the journey your customers take is far from useless, even if this realization is not necessarily easy to understand at first glance. Indeed, you would think that all customers will have the same buying process and, in a way, it is not completely wrong! But if you take a closer look, your customers have different profiles and different and diverse needs.